YACHTZOO
YACHTZOO is a leading superyacht brokerage with global reach, offering yacht sales, charter, and management services to an international clientele of Very-High Net-Worth and Ultra-High-Net-Worth Individuals. As a leader in the superyacht industry, YACHTZOO is known for their exceptional knowledge, industry intelligence, and client-centric service that ensures the yachting experience is nothing short of extraordinary.
The results
PR Strategy and management, CRM, Paid Advertising strategy & management, Copywriting, SEO strategy & management
Challenge
YACHTZOO approached Relevance to help establish its online presence and drive qualified users to its website. As a yacht brokerage selling and chartering yachts to the world’s most discerning yachting enthusiasts, YACHTZOO required a strategic approach to help them cut through the noise, establish brand awareness, and resonate with a highly exclusive audience.
Solution
Relevance provided a bespoke digital marketing strategy to help YACHTZOO rapidly position itself as a leading yacht brokerage. A robust SEO and content marketing strategy helped YACHTZOO rank for keywords our experts knew their target audience was using on Google. This was supported by highly targeted paid advertising and a digital PR strategy. Our digital marketing team also set up a HubSpot CRM to get better visibility on leads and sales performance.
The results were nothing short of spectacular, including an increase of more than +356% in users. Relevance provided a fully tailored SEO strategy focused on both yachts for sale and charter. For yacht charters, Relevance reviewed each destination page from different SEO perspectives, including on-page and technical. As a result of our work, YACHTZOO significantly increased its online visibility. For yacht sales, Relevance developed engaging content targeting different long-tail keywords that are popular in the yachting industry.
