Luxury shoe company marketing case study Von Lowenstein

Von Lowenstein

Founded in 2021, Von Lowenstein is a female-owned shoe company designed in Monaco and made in Italy. The luxury brand aims to create timeless, high-quality, flattering and functional heels for the most discerning clientele. 

Slow fashion and conscientious consumption are at the core of their sustainable endeavours. By creating timeless, limited-collection investment pieces, Von Lowenstein can offset the environmental impact of production and ultimately make sustainable women’s shoes. 

The results

CRM, Social Media Strategy, SEO On-Page Optimiziation, Identity definition

Creation of an exclusive brand identity
Competitor analysis and unique audience profiling
Long-term SEO strategy to improve rankings and user experience
Impactful SEO-friendly content for every webpage


As a startup company, Von Lowenstein required Relevance’s expertise to prepare for the launch of their luxury e-commerce brand. The luxury shoe company needed help targeting a wealthy female demographic and increasing brand awareness in a highly competitive market.


First, we helped define Von Lowenstein’s brand identity by identifying its archetypes, personas, and target audience. Then, we evaluated the luxury women’s shoe market to ensure Von Lowenstein was on the same level as their competitors.
We also implemented an integrated CRM with lead-capture forms and automated marketing to improve the user and client journey. A robust website SEO strategy future-proofed their website, ensuring it will rank for appropriate and targeted keywords.
Finally, our team also created a social media strategy for after-launch to keep their tone of voice and imagery consistent across profiles.