Luxury marketplace marketing case study Uniq Luxury

Uniq Luxury

Uniq Luxury is a people-powered luxury marketplace that provides access to a world of exceptional experiences and acquisition opportunities that have been carefully curated by a team of luxury experts. Uniq Luxury offers a collection of fine art, prime real estate, luxury travel experiences, and toys handpicked to appeal to the world’s most affluent individuals. Members benefit from a curated selection of rare opportunities, a generous loyalty programme, and a lifestyle concierge service.

The results

SEO strategy & management, Multilingual Copywriting, Website Design, Social Media Strategy, Paid Advertising strategy & management, Social Media Management

+90%
Total Traffic
+500%
Goal Conversions
+105%
Avg Page per Sessions
26 Euros
Cost/Conversion

Challenge

Uniq Luxury approached Relevance for help in defining its services in a more transparent and precise manner. Uniq Luxury wanted a new luxurious homepage and online presence. They also required Relevance’s help in reaching more UHNWIs, generating leads, and bolstering profitability.

Solution

Our team of luxury marketing experts re-designed Uniq Luxury’s homepage, giving it a fresh, new luxury feel to resonate with the world’s most affluent audiences. We also completed a full SEO strategy and paid advertising campaign on Google and social media. User journey mapping and landing page optimisation helped to enhance UX and bolster Uniq Luxury’s ranking on the SERPs. Finally, we ran Google Ads to increase Uniq Luxury’s online visibility with a curated list of keywords dedicated to their services.