Superyacht digital marketing case study TJB Super Yachts

TJB Super Yachts

TJB Super Yachts is a global leader in superyacht sales and charter, known for delivering remarkable experiences from door to deck. The boutique brokerage is headquartered in London with international offices in key yachting destinations. TJB Super Yachts is headed up by a team of industry experts who offer a truly personal approach and exclusive access to the most coveted off-market yachts.

The results

Website Design, Website Development, Copywriting, SEO strategy & management

Full search engine website optimisation
Improved UX
Custom Itinerary Builder


TJB Super Yachts wanted a new, future-proof website and CMS to establish the brand online, enabling it to compete with big brokerage houses. TJB Super Yachts also needed a new keyword strategy, compelling content, and a seamless on-site UX. A custom CMS was also required to enable the team to create and maintain rich content pages easily.


Relevance’s team of yacht marketing experts carried out a full search engine website optimisation and competitor analysis to set the keyword strategy and website design for a seamless user experience. A new website was designed and built, and fresh content was created to communicate the brand’s end-to-end offerings and expertise. The “WOW” factor is provided by a new interactive itinerary builder tool – the first of its kind in the industry.