Office refurbishment marketing case study Titanium Swiss Group

Titanium

Titanium Swiss Group is a major player in office refurbishment. The group unites highly skilled engineers, contractors and craftspeople in a single leading high-end development company focused on quality, ethics, reactivity and a concern for detail and aesthetics. Titanium is headquartered in Geneva and is recognised for its creativity, know-how, professionalism and constant search for technical innovation.

The results

Website Development, Multilingual Copywriting, Digital PR strategy & management, CRM, Social Media Strategy, Logo Creation, Paid Advertising strategy & management, Social Media Management, Design, Branding, Website Design

7,172
Website Visitors in 7 months
9,340
User Sessions
2.53
Pages per Session
23,664
Page Views

Challenge

Titanium Swiss Group needed to target high-end suppliers and wealthy individuals looking for premium construction and design solutions. They also needed to unify their brand identity as a new holding, strengthen their brand image and reputation, and increase qualified lead generation.

Solution

Relevance’s strategists and designers provided brand definitions and collaterals for each company in the group. We designed and built the website with a strong focus on SEO strategy and content; as with so many different companies and services, we had to structure the site map carefully. Once the website was launched, Relevance had to increase its visibility online and among the desired clientele. We used several strategies, including digital PR, social media, paid advertising, thought leadership and SEO consultancy.