yacht marketing case study THIS IS IT yacht

This is it

THIS IS IT is the world’s most futuristic luxury catamaran. The 43.5-metre vessel sets new standards in radical design, offering one of the world’s most exciting new charter vessels. THIS IS IT was launched at the Monaco Yacht Show 2023 and is available for exclusive yacht charters in Greece in the summer and the Red Sea in winter. Built by Tecnomar, part of The Italian Sea Group, THIS IS IT is the superyacht of the future.

The results

PR Strategy and management, Website Design, Website Development, Social Media Strategy, Copywriting, Social Media Management

25+
Extensive media coverage in luxury and yachting publications like Robb Report and BOAT International.
1,939
Instagram followers within one month
10%
engagement rate on Instagram
2 million
followers reached Through influencer marketing

Challenge

Relevance was tasked with launching THIS IS IT at the Monaco Yacht Show 2023, creating brand awareness and excitement amongst the press and potential charterers. As a brand new vessel, THIS IS IT had no digital presence. Our team needed to create a seamless online presence across multiple digital touchpoints that would resonate with the target audience and stir up as much media attention as possible.

Solution

Our creative department created an elegant website that accurately reflected this stylish yacht, while our copywriters created content that would resonate with THIS IS IT’s target audience. 

Relevance Yacht’s digital marketing experts created a watertight social media strategy, including Facebook, Instagram, and LinkedIn, developing posts across multiple platforms before, during, and after the Monaco Yacht Show. In the run-up to the Monaco Yacht Show, Relevance’s PR team put together and distributed a targeted press release to create brand awareness and excitement around this stunning yacht. 

Our PR director arranged a highly successful press conference at the Monaco Yacht Show 2023 aboard THIS IS IT, hosting several journalists from local and international yachting and luxury publications alongside luxury lifestyle influencers. Our PR results were nothing short of impressive resulting in over 25 articles in renowned publications, including Robb Report, Upscale Living Magazine, BOAT International, and Superyacht Times. We also managed the creation of photography, videography, and social reels