St Tropez House
Digital and Traditional Marketing
St. Tropez House is the leading operator in exclusive properties in Saint Tropez, France. St. Tropez House offers the largest selection of luxury properties available to buy or rent along the desirable French Riviera, catering to any requirement from couples to large families. With a proven track record of operating in this highly exclusive market for over a decade, St. Tropez House prides itself on its ability to go above and beyond for its clients to ensure their property search is successful.
The results
PR Strategy & management, Banner & Ad Copy Creation, Website Design, Website Development, Digital PR strategy & management, Influencer strategy & management, CRM, Social Media Strategy, Copywriting, Social Media Management, SEO strategy & management
Challenge
St. Tropez House offers ultra-high-value luxury properties to a precise demographic. St Tropez House required Relevance’s digital real estate marketing expertise to promote their exclusive property portfolio to a multilingual UHNW audience to increase inbound enquiries and improve conversion to sales.
St. Tropez House also needed to ensure its brand was more visible than the competition when UHNWIs searched for properties in the South of France.
Relevance’s assistance was also required to build a cutting-edge social media profile to display St Tropez House’s properties and amplify its digital presence.
Solution
Relevance’s digital marketing real estate experts started with a UHNW-centric SEO strategy to drive inbound enquiries using creative and inspiring blog content. We supported this with CRM integration to manage and automate the customer journey.
Relevance brought the villas to life with organic social content, including drone video, 360° walkarounds, films and cut-downs.
St Tropez House’s digital exposure was further amplified by well-known influencers, display ads and paid social, topped off with traditional PR.
What our clients say
" The leads we receive from Relevance are literally the lifeline of our rental agency. "
" We simply don’t have time for enquiries under €50,000 per week, and Relevance’s persona-led targeting ensures we no longer waste time on low-value leads. The ROI has been exceptional — it took time to build, but the quality and consistency we see now are exactly what our business needs. "