Website Design & Build for Southern Wind

The Brief

Southern Wind wanted an improved yacht website design, as its old website seemed outdated. A wow effect was expected from the design, allowing Southern Wind Yachts to stand out online amongst the brand’s competitors.

They requested for the new site to be not only SEO optimised and fast, but also easy to manage from the backend.

Objectives

  • Improved Website Speed

  • Unique and UX optimised design

  • Lead Generation

  • Full redesign and Website Development

Skills

  • Website Development

  • Website Design

  • Content Creation

The Solution

Relevance has helped Southern Wind to launch a unique, beautiful and very well optimised website. Our team was inspired by the company’s motto “a journey beyond expectations’ and aimed to deliver a website that would replicate the smooth sailing experience of one of Southern Wind’s yachts.

Apart from the use of new colours and fonts, the updated website differentiates by some design elements, such as the 3D carousel on the homepage, listing pages, and the floating banner cards that can be turned on and off and are used to highlight the latest news. The yacht website design was created and tailored in accordance with UX and lead generation best practice, hence many contact forms on different page types. 

The technical specs of the website have also significantly improved. The new site is three times faster than the old one, and the optimisation of backend management has really facilitated the job of Southern Wind Yachts’ marketing managers.