Yacht shipyard marketing case study Southern Wind Shipyard

Southern Wind

Southern Wind is a leading shipyard specialising in smart custom-performance sailing yachts from 25 to 40 metres, combining blue water reliability with fast and comfortable cruising enjoyment. Southern Wind works alongside leading design studios and naval architects to deliver sailing yachts built to cross oceans in comfort and style. No matter what weather conditions you face, Southern Wind’s boats promise an exhilarating sailing experience.

The results

Website Design, Website Development, CRM, Social Media Strategy, Copywriting, SEO strategy & management

+325%
Follower Growth
+92%
Social Media Engagements
+58%
Traffic from Social Media
+14%
Traffic from Organic Search

Challenge

Southern Wind required our yacht shipyard marketing expertise to help them become more visible online and compete with other sailing yacht builders worldwide. Relevance was tasked with designing and building a new website and setting the course for its digital marketing, with an SEO and social media strategy to reach new audiences and grow and engage its online community.

Solution

Relevance developed and launched a new website with a beautiful new design and integrated this with HubSpot CRM to allow for better database management and nurturing of clients with email marketing and automation.
An SEO and social media strategy was also implemented to grow and engage Southern Wind’s online community of sailors.
Based on the average monthly growth rates of 6-8% on Instagram and 2-2.5% on Facebook, Relevance achieved for Southern Wind an above-average monthly growth rate in followers – 177.32% on Instagram and 181.31% on Facebook.
Engagement also saw a greater level of performance than their competitors, achieving an 8.43% monthly engagement rate on Instagram and a 4.90% engagement rate on Facebook, compared to the competition average of 3.29% on Instagram and 2.84% on Facebook.