Aircraft brokerage marketing case study Soljets


Soljets is one of the world’s most respected boutique aircraft brokerage firms. Be it buying or selling, Soljets provides data-driven insight and expert guidance through each step of the aircraft transaction process. As a boutique firm, Soljets focuses on each of its clients as an individual, personalising their approach to understand their mission requirements, protect their interests, and guide them through a stress-free process.

The results

PR Strategy and management, Digital PR strategy & management, SEO strategy & management

Domain authority increased from 17 to 18 so far.
Coverage in Global Air, Aviation Maintenance, Salt Lake City Sun, AIN online, Aviapages


As an industry leader in all aspects of aviation and an expert in understanding and serving very niche audiences of exceptionally wealthy individuals, Soljet’s online presence had to reflect their unrivalled authority. 

Relevance’s aviation marketing SEO specialists were tasked with increasing Soljet’s online visibility among UHNW and HNW audiences and improving domain authority and page rank for relevant high-opportunity keywords.


Relevance’s SEO team undertook extensive SEO research to understand Soljet’s competitive landscape and key-term opportunities. We then amended the website terminology and structure to maximise organic visibility.
In addition, Relevance’s PR team distributed a digital press release, securing coverage, backlinks and shares from five major air charter websites, including Global Air, Aviation Maintenance, Salt Lake City Sun, AIN online, and Aviapages.