Sialia
Sialia is a leading provider of pioneering electric yachts. The company’s fleet includes cruisers, tenders, and chase vessels, each one powered by state-of-the-art AMPROS technology. Every Sialia yacht offers spectacular performance and comfort. A key feature of Sialia’s fleet of electric vessels is that they offer complete silence at anchor and underway, offering an enhanced yachting experience. Every element of a Sialia yacht has been designed to maximise time spent on the water sustainably.
The results
PR Strategy & management, Social Media Strategy, Copywriting, Website & Content audit, SEO strategy & management
Challenge
Sialia required Relevance’s support to create brand awareness and to launch their new product offering and brand digitally. They required a complete audit of their brand assets to identify areas for improvement and a keyword strategy that identified relevant keywords in a highly competitive marketplace. Finally, Sialia required a robust social media strategy that they could own in-house after our initial input.
In the second phase, Sialia harnessed the power of Relevance’s extensive media network to share company news and product launches throughout the year in various publications, further strengthening its brand.
Solution
Our solution for Sialia was multi-faceted and covered several digital touchpoints. We put together a robust social media and PR strategy to build brand awareness, releasing several press releases to capture the attention of journalists, including securing press visits from multiple industry reporters at leading yacht shows, including the Cannes Yachting Festival and the Monaco Yacht Show. Our PR efforts resulted in over 35 articles published globally in all types of media, including yachting, luxury, and lifestyle publications.
Relevance’s SEO team conducted an in-depth analysis of the competitive sphere to establish relevant search terms that Sialia could rank for. Our creative team created elegant marketing assets, including developing Sialia’s logo, brand guidelines, and social media identity, as well as creating a luxury-printed brochure. We also audited the UX, design, and content of Sialia’s existing website to identify areas for improvement.
Finally, our PR experts worked on pitching Sialia news to relevant yachting publications, tapping into our established network of global journalists interested in yachting and sustainability to secure coverage in luxury, sustainable, and travel media to help the brand grow on an international scale.
