Marketing prime real estate summer rentals, French Riviera and the French Alps

Luxury property agents marketing case study Savills

Savills

Founded in the UK in 1855, Savills is one of the world’s leading property agents. For over 160 years, Savills’ team of luxury real estate agents have offered outstanding property, specialist services and expert advice to their clients, helping them to find their dream properties. 

Savills’ experience and expertise span the globe, with more than 700 offices across the Americas, Europe, Asia Pacific, Africa, and the Middle East. Their scale gives them a wide-ranging specialist and local knowledge, helping individuals, businesses and institutions make better property decisions.

The results

Banner & Ad Copy Creation, Social Media Strategy, Paid Advertising strategy & management, Social Media Management

33
Facebook Leads
€90
Cost Per Lead
+165%
Increase in Paid Visitors
51
PPC Conversions

Challenge

Relevance was tasked to bring Savills prime real estate rentals throughout the Alps and French Riviera in front of the brand’s desired target audiences to ensure supply was met with demand during peak summer months. 

Solution

Relevance developed a 6-month strategy using Facebook lead acquisition and PPC ultra-targeted funnel techniques to ensure that the correct information was presented to UHNWIs at the right time. We considered seasonality effects to provide an engaging and effective connection leading to action.

As a result, Savills saw a 165% increase in paid visitors with 51 PPC conversions.