Quantum Marine Stabilizers
Quantum Marine Stabilizers is a leader in advanced marine stabilisation, specialising in state-of-the-art systems that enhance comfort and stability for luxury yachts, military vessels, and commercial ships. Known for innovative technologies like the patented Quantum Zero Speed™, XT™ extendable fins, Dyna-Foil™ retractable fins, and MAGLift™ rotors, Quantum delivers smooth cruising and unmatched stability both at anchor and underway. Designed for eco-conscious performance, Quantum’s systems are engineered to reduce roll and protect the environment with sustainable, LEED-certified manufacturing practices. No matter the conditions, Quantum ensures an unparalleled experience on the water, redefining stability with style and precision.
The results
Digital PR strategy & management, Social Media Strategy, UHNWIs targeting, Paid Advertising strategy & management, Brand Development, Copywriting, Social Media Management, SEO strategy & management
Challenge
The challenge was to drive brand awareness and recognition in the yachting industry for a yacht stabilisation system engineering company. While yacht stability is paramount to the onboard experience, it is rarely in the limelight. The purpose of this campaign was to target an ultra-niche audience; engineers, captains, yacht owners, and military vessels. This was to be done using a tone of voice and platform selection that would effectively target and engage this audience.
Solution
Relevance adopted a dual approach consisting of SEO and social content creation and promotion. Photo and video content captured interviews with the Quantum founders, shipyards, captains, and superyacht owners. A strong and focused SEO strategy was simultaneously put in place to promote visibility of technical online content.
What our clients say
" Over the past few years, we have worked with the Relevance team to capture clever video footage at the various international boat shows. We have been thrilled with the online engagement and the boost to our Instagram and YouTube accounts! "