Global yacht marketing case study Northrop & Johnson

Northrop & Johnson

Northrop & Johnson is a global yacht brokerage that excels at creating extraordinary experiences by surpassing all expectations at every opportunity. Services include yacht sales, charter, management, crew placement, and construction, offering an end-to-end solution for discerning yacht owners and charterers.

The results

Digital PR strategy & management, UHNWIs targeting, Paid Advertising strategy & management, Copywriting, SEO strategy & management

+4.9 million
impressions (in the Med season alone compared YoY)
+26%
Site Clicks (in the Med season alone compared YoY)
+18.88%
Search Visibility
#1 position
for ‘yacht brokerage’ in the US

Challenge

Northrop & Johnson was looking for a strategic partner that didn’t only understand the digital marketing sphere but also the specific requirements of the yachting industry and its niche clientele. Northrop & Johnson wanted to see eye-to-eye with the largest yacht brokerages in the world, improve its overall position, and enhance lead quality and quantity.

Solution

Relevance has conducted and continues to conduct interviews with specialists and brokers from all departments at Northrop & Johnson. These truly unique insights build the base of an encompassing digital strategy that succeeds by bringing users information they wouldn’t be able to find anywhere else online. This unified strategy across SEO, digital PR, and paid advertising has led to increased impressions, quality page traffic, and rankings for key target terms such as ‘yacht charter’.

What our clients say

" Working with the Relevance team is a pleasure, a partnership fueled by true expertise. Their yachting know-how adds a layer of precision to our digital strategy, steering our online journey with utmost professionalism and delivering tang "
Director - Northrop & Johnson