Global yacht marketing case study Northrop & Johnson

Northrop & Johnson

Northrop & Johnson is a global yacht brokerage that excels at creating extraordinary experiences by surpassing all expectations at every opportunity. Services include yacht sales, charter, management, crew placement, and construction, offering an end-to-end solution for discerning yacht owners and charterers.

The results

Digital PR strategy & management, UHNWIs targeting, Paid Advertising strategy & management, Copywriting, SEO strategy & management

+33% clicks
On organic traffic
↑60 positions
Across all 620 outlined KWs
#1 position
for ‘yacht brokerage’ in the US
+89.32%
Conversion Rate on Google Ads, at -36.58% cost per conversion

Challenge

Giving Northrop & Johnson the digital authority that is congruent to their standing in the market as one of the largest yacht brokerages in the world. This includes being in top position for key search terms, improving leads quality and quantity, as well as building domain authority.

Solution

The Relevance teams identified the top keywords N&J has to rank for. They then optimized existing content  and added new content to the respective pages,  which improved keywords rankings across the board. Additionally, our PPC specialists mirrored the SEO strategy with their ad campaigns, bringing in more qualified leads by combining perfectly targeted campaigns, wordings, and location targeting.

What our clients say

" Working with the Relevance team is a pleasure, a partnership fueled by true expertise. Their yachting know-how adds a layer of precision to our digital strategy, steering our online journey with utmost professionalism and delivering tangible results. "
Director - Northrop & Johnson