aurora aviation

Aviation services marketing case study NetJets PR Strategy



NetJets has been an industry leader for more than half a century. The luxury aviation company invented the fractional aircraft ownership concept, perfecting it for a small fleet and gradually expanding it to the 800+ aircraft they own and operate today. In fact, no other private flight provider comes close to NetJet’s global reach, responsiveness, and commitment to safety.

NetJets is committed to providing a unique, customised service for all passengers, ensuring travel experiences unlike any other. Whatever your reason for travel, NetJets private jet services ensure the perfect balance between professional and personal life.

The results

PR Strategy and management, Press Trips

The Relevance PR team secured headline-grabbing press coverage in The Economist, Spear’s, Vogue (France), Vogue (USA), Forbes, Luxury Briefing, BOAT International, The Daily Mail, and Life Magazines (Fish Media).


NetJets required assistance with a public relations campaign to help boost brand awareness by securing positive coverage in elite publications read by their target audience. The brief was to invite world-renowned journalists to Monaco and give them a holiday to remember on behalf of NetJets.


Relevance’s team of marketing experts exceeded all expectations regarding delivering the results of the private jet PR campaign. A highly successful press trip to Monaco resulted in several outstanding features in top-tier luxury publications.

What our clients say

" Fantastic from start to finish! "

" We worked with Rumble and the team at Relevance during a recent press trip to Monaco Yacht Show. They were fantastic from start to finish - exceptional organisation skills and they were able to secure access to some impressive venues. We wouldn't hesitate to recommend them and would definitely work with them again in the future.
Fay Jennings - PR Manager, NETJETS