NetJets
The Brief
NetJets is the leading private jet aviation company in the World. NetJets Europe alone flew over 46,000 flights (transporting 79,715 passengers) to more than 762 airports in 113 countries. The marketing and public relations for NetJets has to be perfect. The brief was to invite world-renowned journalists to Monaco, and give them a holiday to remember on behalf of NetJets.
Objectives
Skills
The Solution
A wonderfully successful trip resulting in NetJets featuring prominently in a number of top-tier publications. Relevance worked as Netjet`s PR agency over several years managing their press trips to Monaco. The Relevance PR team managed all press coverage which included articles in The Economist, Spear’s Wealth Management, Vogue (France), Vogue (USA), Forbes, Luxury Briefing, Boat International, The Daily Mail, Life Magazines (Fish Media).
The Implementation
What our clients say
Fantastic from start to finish!
We worked with Rumble and the team at Relevance during a recent press trip to Monaco Yacht Show. They were fantastic from start to finish - exceptional organisation skills and they were able to secure access to some impressive venues. We wouldn't hesitate to recommend them and would definitely work with them again in the future.