Targeting HNW Audiences Monaco Now

Monaco Now

The Brief

Monaco Now is a new media platform “devoted to innovation, the environment, culture, sport and the economy – in other words, the topics and events which are relevant to Monaco today.”

We are proud to have worked with Monaco Now for the past 3 years. The goal of our collaboration has been to raise awareness around the Principality as a place of innovation and entrepreneurship, at an international level, targeting high-net-worth audiences.

Objectives

  • Brand Awareness

  • Increase Social Media Followers

  • Increase Engagement

Skills

  • Audience Intelligence

  • Targeting Strategy

  • Paid Social

  • Social Media

The Solution

We started by identifying 10 specific audience personas to be used for strategic marketing purposes, and then created corresponding targetable audiences within our ad networks. The resulting paid media on Facebook, Instagram, LinkedIn, Twitter, and YouTube achieved excellent ROI due to our ultra-specific targeting of qualified audiences and laser-focused in-flight optimisation.

The results from the launch (July 2019) speak for themselves:

  • 56M – Video views since launch
  • 865k – Likes
  • 133k – Shares