Monaco Now is a new media platform devoted to innovation, the environment, culture, sport, and the economy. From the Rolex Monte Carlo Masters to the latest 100% electrical boats, the website covers the most exciting topics and events relevant to Monaco today.
Paid Social, Audience profiling
Monaco Now required Relevance’s expertise in targeting wealthy audiences to raise awareness, contribute to Monaco’s public image locally and globally, and increase social media followers among particular high-net-worth audiences.
We started by identifying 10 specific audience personas to be used for strategic marketing purposes and then created corresponding targetable audiences within our ad networks.
The resulting paid media on Facebook, Instagram, LinkedIn, Twitter, and YouTube achieved an excellent ROI due to our ultra-specific targeting of qualified audiences and laser-focused optimisation.