Luxury Aviation Monacair Full Digital Strategy

Monacair

The Brief

Monacair is a Monegasque airline based at Monaco Heliport. Ever since it was established in 1988 by Stefano Casiraghi, Monacair has accumulated a vast amount of unique experience in terms of V.I.P. transportation, serving customers who are in search of personalised and high-quality services.

Since January 2016, Monacair has been the official Monegasque operator of the Regular Line between Monaco and Nice Côte d’Azur International Airport. The company operates up to 48 daily flights, scheduled every 15 minutes.

Monacair’s aim is to become the top helicopter provider on the French Riviera by providing the same check-in services as a major airline on regular flights on top of unique experience and premium services for private flights and helicopter tours. They approached Relevance to shape and promote this unique approach, through a variety of expertise across digital.

Objectives

  • Grow Site Traffic

  • Increase Visibility

  • Generate E-Commerce Sales

Skills

  • SEO

  • Digital Advertising

  • Digital PR

  • Content Strategy

  • Content Creation

The Solution

With a broad digital strategy, and tactics encompassing SEO, newsletters, Google Ads, content, digital PR and more, Relevance has succeeded in raising Monacair’s digital profile, ensuring that Monacair are front and centre of the minds of anyone looking for a luxury helicopter company on the Cote d’Azur.

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