Lonard
Lonard is a luxury Italian watch brand founded in Sardinia by Mauro Gilardi and Antonio Scanu, blending Italian craftsmanship with Swiss and Japanese precision. Inspired by their sons, Lorenzo and Leonardo, the brand’s name reflects its deep family roots and dedication to timeless artistry. Every Lonard timepiece is mechanical, embodying traditional horology and enduring elegance, crafted to accompany life’s most meaningful moments with precision and style.
The results
PR Strategy & management, Branding, Website Design, Website Development, Digital PR strategy & management, Paid Advertising strategy & management, Brand Development, Copywriting, Paid Social Media, SEO strategy & management
Challenge
As a new player in the high-end watch industry, Lonard needed to establish a distinct brand identity, build a digital presence, and generate awareness among discerning luxury consumers. Competing with long-established Swiss maisons, the brand required a strategy that conveyed credibility, craftsmanship, and modern luxury from the outset.
Solution
Relevance partnered with Lonard to develop a comprehensive 360° launch strategy, covering everything from branding to digital performance.
- Branding: Defined a visual identity through colour palette, typography, and brand guidelines, supported by a tone of voice and brand story that embodied Italian artistry and precision.
- E-commerce Website: Designed and developed a fully optimised Shopify website, blending luxury aesthetics with seamless usability.
- Copywriting & SEO: Produced compelling product and brand copy aligned with an initial SEO strategy to strengthen organic visibility.
- Digital PR & Backlink Audit: Conducted a full PR audit and launched a targeted outreach campaign to position Lonard within luxury lifestyle and watch publications.
- PPC: Implemented Google Ads campaigns focusing on brand awareness and conversion.
- Social Media & Community Building: Crafted a tailored content and community growth strategy across Instagram, Facebook, TikTok, and Pinterest to nurture an aspirational and engaged audience.
What our clients say
" Working with Relevance has been an inspiring experience for what, at the beginning of our collaboration, was still a young watch startup. "
" Alizé took the time to truly understand our needs, interpret our artisanal heritage, and translate it into a tangible, results-driven strategy.
The team’s professionalism, transparent communication, and attention to detail accelerated both our launch and our overall growth.
With their support, we refined our positioning, messaging, and digital presence in a way that perfectly reflects our brand identity.
The collaboration has been stimulating, trustworthy, and results-oriented. Today, we feel stronger, and our image conveys with clarity the true essence of our brand.
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