Real estate agency marketing case study La Costa Properties Monaco

La Costa Properties Monaco

La Costa Properties Monaco is a family-owned real estate agency based in Monaco. The exclusive property agency offers an exquisite collection of the finest Monaco real estate for sale and rent, including elegant studios, apartments, penthouses, and commercial premises in the principality’s most sought-after districts.

The company’s in-depth expertise and market insights have positioned itself as the most prestigious Monaco real estate agency, trusted by the world’s most discerning property investors.

The results

PR Strategy and management, Banner & Ad Copy Creation, SEO strategy & management, Website Design, Multilingual Copywriting, Website Development, Newsletter creation & management, CRM, Social Media Strategy, Paid Advertising strategy & management, Social Media Management, Photography

Coverage
Vogue, Forbes, FT & Die Welt
+100%
Increase in Sales Year-On-Year
+75%
Increase in Organic Search Traffic

Challenge

La Costa Properties Monaco required Relevance’s expertise to become a leading authority in the Monaco real estate industry, aiming to increase awareness online and target UHNWIs speaking English, French, Italian, and Russian.

Solution

Relevance utilised multiple channels to increase La Costa Properties Monaco’s reach. We used their 40 years of experience and knowledge as a key feature for gaining brand trust. For example, we developed their internal editorial articles, creating compelling content that showcased insider knowledge.
We also expanded their Google Ads campaigns, decreased their cost per click, opened and worked on several social channels, and created a strategy for SEO on their website in English, French, Italian, and Russian. La Costa Properties Monaco is now one of the principality’s leading real estate agencies.
A 75% increase in organic search traffic resulted in a 100% increase in sales Y-O-Y. Our PR team also secured coverage in major publications, including Vogue, Forbes, Financial Times and Die Welt.