Ker & Downey® Africa
Ker & Downey® Africa is a luxury travel concierge rooted in the heart of the continent, curating bespoke journeys that go beyond traditional safaris. Guided by Africa’s spirit and crafted with purpose, their expeditions offer rare access to the wild, the intimate, and the extraordinary. Every journey is designed to move, connect, and inspire, combining adventure, sustainability, and authenticity while supporting local communities and conservation. With a team of passionate storytellers and explorers, Ker & Downey® Africa redefines luxury travel as something deeply personal and profoundly transformative.
The results
PR Strategy & management, Branding, Website Design, CRM, Logo Creation, Paid Advertising strategy & management, SEO strategy & management
Challenge
Ker & Downey® Africa wanted to increase qualified UHNW enquiries and build a clearer measurement system to track revenue across long booking cycles. Despite rising website traffic, HubSpot data showed that form submissions remained low and inconsistent, proving the old site and funnel weren’t attracting or converting the right travellers. With no unified CRM or attribution model, the team lacked visibility into which channels or audiences produced clients aligned with +$3,000/night safaris. The business needed a conversion-led website and a quality-focused, data-driven strategy to reduce noise and surface only genuine high-value enquiries.
Solution
Relevance rebuilt Ker & Downey® Africa’s digital ecosystem, starting with a full redesign of the website. The new site—launched on 7 August—improved UX, clarified the luxury positioning, and added pre-qualification fields to ensure only travellers with the right budget and intent reached the sales team. We then implemented HubSpot from scratch, creating attribution dashboards and lifecycle reporting to track enquiry → proposal → booking. Paid search, social, and content were restructured around UHNW personas, with strict filtering, budget-aligned targeting, and premium storytelling. This shifted the focus from volume to quality, producing stronger conversion rates and a more reliable pipeline of commercially viable enquiries.
What our clients say
" Thanks to Relevance, we are now in a much stronger position to grow, with HubSpot onboarding and more consistent monthly sales. "
" I truly appreciate the strong strategic perspective Relevance brings regarding lead quality, the importance of HubSpot integration, and the unique behaviour of our UHNW/VHNW target audience. Their focus on quality first, brand strength, SEO, and expanding into media buying and PR aligns closely with our long-term goals. "