Luxury travel marketing case study Kensington Yachts

Kensington Yachts

Kensington Yachts is a global yacht holiday company specialised in creating highly tailored travel experiences aboard some of the world’s finest luxury superyachts. The company has its origins in Kensington Tours, North America’s leader in luxury customised privately guided travel experiences.

The results

Website Design, SEO strategy & management, Website Development, Multilingual Copywriting, CRM, Social Media Strategy, Brand Identity, Logo Creation, Paid Advertising strategy & management, Social Media Management, PR Strategy and management, Branding

A new brand identity and website design to position a new yacht travel company
A custom SEO strategy enabling Kensington Yachts to rank for highly targeted keywords
A complete PPC campaign to maximise ROI
A robust digital PR campaign, including identifying relevant backlinks to help build domain authority

Challenge

As a brand new yacht holiday company, Kensington Yachts required a full branding package that accurately reflects its unique value proposition. They also required a new website optimised for their target audience, and with unique funnels for both B2B and B2C users, along with a robust PPC and digital PR strategy to help boost rankings and enable them to compete alongside similar service companies.

Solution

Our research team laid the foundations for the branding project with persona building and audience analysis before developing the brand story, tone of voice, and brand guidelines. Our design team then created a stunning website with a flawless user experience, with all forms connected to a HubSpot CRM, which automates sales leads and marketing preferences.

Our SEO experts meticulously designed the website’s SEO structure, including the development of topical maps for each content hub. To help boost visibility, our content and PR teams developed and published multiple articles in high-ranking magazines and blogs to drive traffic to the new site, while a watertight PPC strategy further helped boost awareness and website traffic. 

We also secured an interview with their Vice President on the major yachting TV Superyachts.com during the Monaco Yacht Show 2023, and brought several family offices on board Kensington Yachts’ central agency-listed yacht LIONSHARE, enabling the right target audience to assess the type of yachts they have to offer.