Chalet rental operation marketing case study HIP Chalets SEO Services for Luxury Rentals

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Hip Chalets

Hip Chalets is one of the most extraordinary chalet operators in the French Alps, renting exclusive and unique properties in the most refined resorts: Courchevel, Chamonix, Meribel, Val d’Isere, and Verbier. Hip Chalets is considered a pioneer in luxury chalet adventures, providing tailor-made holidays and the very best VIP services in the industry. Hip Chalets is run by uber-cool pro-skier Jamie Strachan and his pro-climber wife Julia, offering a trusted service that is second to none. 

The results

Social Media Strategy, UHNWIs targeting, Partnership establishment, Paid Advertising strategy & management, SEO strategy & management, PR Strategy and management, PPC

Organic Sessions
Website Visitors
Top 10 Keywords


Hip Chalets wanted their beautiful chalets to be visible on search engines for targeted keywords that HNWIs and UHNWIs were using when planning a luxury ski getaway. By positioning themselves on the first page of Google, Hip Chalets aimed to drive qualified traffic to their website and increase sales.


Relevance used a two-phase approach to lift Hip Chalets and sister company Hip Chalets Ibiza to the top of the first page of Google for the most relevant and heavily competitive keywords using an on-page and off-page strategy. Relevance also started a lead generation project for Hip Chalets using SEO, PPC, and social media, working with Jamie and Julia to target HNWIs and UHNWIs wanting to rent luxury chalets in the world’s most exclusive ski destinations. Relevance also produced compelling content for Hip Chalets’ blog and targeted external publications. A partnership with luxury real estate agency Carlton International was also arranged to further boost Hip Chalet’s online presence. 

What our clients say

" Delivered above and beyond our expectations "

" Rumble is an extremely trustworthy and hard working professional, since asking him to help us with our SEO he has delivered above and beyond our expectations. We now rank page no.1 on google globally for several key ad words. Rumble heads up a team of hard working and dedicated professionals who's combined knowledge of SEO and google ranking are quite exceptional. More importantly, I can recommend Rumble and relevance web as the real deal when it comes to SEO. "
Jamie Strachan - CEO, Hip Chalets