yacht marketing

Targeting UHNWIs Superyacht Sales & Charter

SEO Services

Fraser

The Brief

Fraser is a leading full-service superyacht company, specialising in luxury yacht sales, superyacht charter, construction and yacht management. Fraser is way ahead of many of its competitors; it predicted the digital revolution a decade ago and has invested in Relevance ever since.

Fraser sells and charters ultra-high-value goods and services. Fraser needs to target a precise demographic – UHNWIs. Fraser also needs to ensure its brand is more visible than the competition when UHNWIs are searching for yachts. Fraser, like most luxury brands, requires ongoing consultancy for search, social and advertising. Additionally, it asked Relevance, a full-service digital agency, to build a cutting-edge website to display its Central Agency Yachts and overlook its digital presence.

Objectives

  • Targeting UHNWIs

  • Lead Generation

  • Website Development

  • Top Organic Positioning

  • Database Management

Skills

  • Digital Advertising

  • SEO

  • Content Creation

The Solution

Relevance has been Fraser’s exclusive digital marketing partner for nearly 10 years, helping Fraser become the most visible superyacht website on the internet. We have helped the marketing team be on top of all the latest digital marketing news, and Fraser’s site is 1st for the most important key phrases in the most important locations. We have made sure it is more visible than the competition.

The Implementation

FRASER yacht testimonial
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A pleasure to work with and accepts each new challenge we set with relish

Relevance has been providing SEO Consultancy services to Fraser for a number of years and have helped get the company to the top positions on many of our key search terms. Rumble is constantly on the look out for ways to improve our rankings or ensure that we stay at the top and he is always full of new ideas, his enthusiasm for this topic is never ending. He is a pleasure to work with and accepts each new challenge we set him with relish.
Lisa Peck - Global Marketing Manager, Fraser

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