Superyacht marketing case study Fraser Superyacht Sales & Charter

SEO Services


Fraser is a world-leading, full-service superyacht company specialising in luxury yacht sales, superyacht charters, construction, and yacht management. Fraser is way ahead of many of its competitors; it predicted the digital revolution a decade ago and has invested in Relevance’s superyacht marketing services ever since. 

The results

Website Design, Website Development, UHNWIs targeting, Paid Advertising strategy & management, Copywriting, SEO

Reduction in cost per visit
Up to 1000%
Increase in visitors from key affluent postcodes*
Global leader
More 30m+ superyachts sold than any brokerage for 5 yrs


Fraser sells and charters ultra-high-value motor yachts and sailing vessels and, therefore, must target a precise demographic – UHNWIs. Fraser must also ensure its brand is more visible than the competition when UHNWIs search for luxury yachts. Like most luxury brands, Fraser required ongoing digital consultancy for search, social, and advertising. 


Additionally, Fraser asked Relevance, a full-service luxury digital marketing agency, to build a cutting-edge website to display its Central Agency Yachts starting from 10 million Euros to over 100 million Euros and oversee its digital presence. 


For over a decade, Relevance has provided Fraser with a 360° digital approach, combining digital and SEO strategy, website development, content creation, and intelligent UHNWI media targeting, combining affluent postcodes, interest and persona layering, as well as funnel sequencing. As part of our superyacht marketing service, we have also brokered successful partnerships for Fraser, including with one of our other clients, NetJets.

What our clients say

" A pleasure to work with and accepts each new challenge we set with relish "

" Relevance has been providing SEO Consultancy services to Fraser for a number of years and have helped get the company to the top positions on many of our key search terms. Rumble is constantly on the look out for ways to improve our rankings or ensure that we stay at the top and he is always full of new ideas, his enthusiasm for this topic is never ending. He is a pleasure to work with and accepts each new challenge we set him with relish. "
Lisa Peck - Global Marketing Manager, Fraser


Reach out today to learn how Relevance can help. We will be delighted to organise a call to discuss your creative and digital needs, with no commitment. We will then send you a tailor-made quotation for our services.

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