Fountain Life
Fountain Life is a pioneering longevity and preventive healthcare company focused on helping individuals detect disease earlier and optimise their long-term health. Combining advanced diagnostics, AI-powered health insights and physician-led personalised care, Fountain Life provides a data-driven approach to longevity, performance and healthspan. Its membership programmes are designed for executives, founders and high performers seeking proactive, personalised healthcare beyond traditional annual check-ups.
The results
PPC, CRM, Design, SEO strategy & management
Challenge
Fountain Life’s paid media efforts were hindered by a 75% no-show rate, signaling a disconnect between lead generation and lead quality. The existing messaging failed to resonate with UHNW and VHNW individuals, attracting prospects who lacked the commitment or qualification necessary to attend their consultations.
Solution
We rebuilt the strategy using UHNW/VHNW datasets to segment audiences by wealth and health priorities. This data-driven intelligence informed a new full-funnel strategy designed specifically for affluent personas.
- Persona-driven messaging aligned with the priorities of affluent decision-makers
- Dedicated landing pages tailored to each persona’s motivations and objections
- Refined media buying strategy targeting high-affinity platforms and audiences
- Expectation-setting in the funnel to better qualify prospects before booking consultations
This ensured only highly relevant, high-intent prospects booked consultations.
What our clients say
" Working closely with Rumble Romagnoli and the team at Relevance over the past months has been a great example of how powerful the alignment between marketing and sales can be. "
" What has stood out most is their focus not just on generating leads, but on generating the right leads. The quality of conversations our sales team is having today is noticeably stronger — prospects are arriving far more informed, asking better questions, and clearly understanding the value of the offering before the first call even begins. We’ve also seen meaningful improvements in engagement metrics such as lower no-show rates and more qualified discussions, which tells us the campaigns are reaching a more relevant audience.
Rumble and his team bring a thoughtful, strategic approach to digital marketing, constantly analysing feedback from the sales side and refining campaigns so the marketing engine and sales process work together. It’s been great collaborating with a team that genuinely listens to the people speaking to customers every day and uses those insights to improve performance.
Looking forward to seeing how this continues to evolve. "