Coutant
Coutant is a private veterinary practice that offers bespoke worldwide veterinary services to UHNW clients with multiple residences. Run by Dr. Elise, a celebrated veterinarian, author, and lecturer, Coutant’s service is personalised and discreet, designed to enrich pets’ health and lifespans courtesy of bespoke preventative health care plans and on-demand ill-health consultancy.
The results
Website Development, Video, CRM, Brand Identity, Marketing Automation, Branding, Website Design
Challenge
Coutant wanted to refresh their website to better appeal to UHNWIs with a contemporary and elegant design that eloquently told the story of the company and its services.
Coutant also needed a visually compelling brochure and an engaging video to further underpin their services. Finally, Coutant required a way to seamlessly track visitors and save enquiries to help them further grow their business.
Solution
Relevance re-skinned Coutant’s website, breathing new life into it, while our copywriters reworked the website’s copy to better tell Coutant’s story and convey its unique selling points. Our team also created a new brochure and a video introducing Dr. Elise’s personality and credentials.
The video was shot on location at a luxury country house, capturing emotive interview footage, supported by additional stock footage to convey elements of a global luxury lifestyle. We also installed a CRM system to track visitors and save enquiries as qualified marketing leads.
English