The Brief

The Champagne & Oyster Cycling Club (COCC) is a charitable group which organises an annual bike ride from St Tropez to Monaco, raising money for the Princess Charlene Of Monaco Foundation.

The COCC was established in 2011 by seven friends with a passion for cycling. The club has grown over the years and the annual fundraising bike ride now attracts a slew of support from celebrities and international personalities, with some 100 cyclists participating every year. Past riders have included HSH Prince Albert II, professional cyclists, and Formula One drivers.

The annual bike ride donates funds raised to the Princess Charlene of Monaco Foundation, an organisation which works to improve water safety for everyone through a range of programmes, including teaching children to swim.


  • Targeting top sportsmen and celebrities

  • Encouraging sponsors

  • Increasing amount of donations


  • Content Creation

  • Digital Advertising

  • Digital PR

The Solution

At Relevance, we have been supporting COCC and the Princess Charlene of Monaco Foundation for many years. Through great PR and social media management we have managed to increase the ride’s visibility,  attracting more riders, more sponsors and a higher number of donations. We actively contribute to the event’s success through our work.

What our clients say

Would certainly recommend them to anyone trying to raise their online profile.

We have been working with Relevance to promote our annual charity bike ride from St Tropez since 2018. They have primarily been running our social media and press and during this time they have greatly raised awareness of the ride. We have been impressed by their professionalism throughout and would certainly recommend them to anyone trying to raise their online profile.
Damian Crean - Event Organiser & Co-Founder of COCC