Digital Strategy CLC World

CLC World

The Brief

Drawing upon over three decades experience of developing award-winning resorts, CLC World is a family-owned business built on strong foundations. It has come a long way since founder Roy Peires opened the company’s first resort on the Costa del Sol over 30 years ago. They have grown to become Europe’s largest independent resort operator, building a dynamic and diverse collection of international resorts and hotels found in some of the world’s most desirable destinations.

When CLC World approached Relevance in 2017, they were keen to improve their profile on Google, in line with the improvements that had been implemented across their whole business. The company needed to increase the number of articles talking about their brand, and its rankings on search results.

Objectives

  • Increase Visibility

  • Gain Backlinks

  • Increase Website Visitors

  • Acquisition

  • Creation of Content

  • Generate Customer Leads

Skills

  • SEO

  • Content Creation

  • Digital Advertising

  • PPC

  • Digital PR

The Solution

With a clear SEO strategy, we spent the first year with CLC World improving their brand visibility on Google, gaining their site high quality backlinks, increasing their website visitors, getting them more advertising clicks and creating engaging content for them. This work has transformed their Google profile, alongside acquisition work which has helped bring huge numbers of new customers to their doors.

The Implementation

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An extension of our internal PR & Marketing

CLC World Resorts & Hotels is delighted with our now well established partnership. We appreciate their transparent approach to SEO/PR which has provided very tangible results & their stable team really work more as an extension of our internal PR & Marketing departments than as an external, unintegrated provider.

Graham Wilding - Managing Director (UK), CLC World

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