French Riviera real-estate marketing case study Carlton International

Carlton International

Carlton International is a prestigious real-estate agency based in the South of France. For more than 12 years, their consultants have negotiated French property transactions at the highest end of the market, earning a reputation as specialists in luxury French Riviera property sales and rentals. Today, Carlton International is a leader in property sales in Saint Tropez, Cannes, Cap D’Antibes, and Cap Ferrat.

The results

PPC, Social Media, SEO, PR Strategy and management

62.47%
Returning Website Visitors
+26.82%
Website Visitors
+20.80%
Pages Views
Seen in
Vogue, Harper’s Bazaar, Ham and High, Birmingham Mail, London Evening Standard

Challenge

Carlton International required Relevance’s expertise to boost its luxury French Riviera property sales and rentals online. A carefully considered SEO strategy was needed, alongside social media, blog content and PR to drive organic traffic. 

Solution

The results for Carlton International were nothing short of outstanding. Carlton International achieved over 100 relevant keywords in the top 3 positions of Google. With such great success, Relevance then provided strategic advice on SEO for creating a new multilingual website in English, French, Russian and Chinese, which could be implemented at a later date.
Alongside the bespoke SEO strategy, Relevance wrote and distributed several social media posts, insightful editorial articles, newsletters and press releases, embarking on a successful real estate link-building and organic positioning campaign.
Our team of experts then designed and developed a series of mini-sites and a multilingual PPC campaign.
Relevance and Carlton International Antibes worked successfully together for five years, ensuring dominant positions on Google, Yandex, and Baidu.
Relevance also achieved great press for Carlton International through a strategic PR campaign.

What our clients say

" Providing Invaluable Support and Advice "

" Carlton International has had a web presence since the development of the Internet, but the technology behind our site has not lent itself to the visibility we would hope to expect after so many years. Relevance Web Marketing has accompanied us and our web developer throughout the process of creating a new, technologically updated web site, providing invaluable support and advice to safeguard the websites future potential and gear it fully for optimisation work in this highly competitive industry. "
Philip Weiser - Managing Director, Carlton International