seo services french riviera

French Riviera real-estate marketing case study Carlton International

Carlton International

The Brief

Carlton International is the prestigious real-estate agency based in the South of France. In 12 years their consultants have negotiated French property transactions at the highest end of the market earning a reputation as specialists in luxury French Riviera property sales and rentals. Carlton International specialises in property sales in Saint Tropez, Cannes, Cap D’Antibes, and Cap Ferrat.


  • Build New Websites

  • Organic Positioning

  • Lead Generation

  • Multiple Languages

  • Press Awareness

  • Blog Creation


  • Website Design

  • Multilingual SEO

  • SEO

  • Advertising

  • Social Media

  • PR

  • Press Trips

  • Content Creation

  • Content Strategy

The Solution

Carlton International on the French Riviera had over 100 relevant keywords in the top 3 positions of Relevance SEO consultants worked alongside IT specialists in-house in Antibes and Saint Tropez as well as external website developers to advise on real estate SEO for the creation of the new multilingual real estate website in English, French, Russian and Chinese. Carlton International website was the most visible real estate website on the planet in its sector (‘luxury property france’, or even ‘luxury property’). After the live date Relevance set up social media systems, a professional company blog, regular newsletters and press releases and embarked on a successful real estate link building and organic positioning campaign. Later came the design and development of real estate mini sites, and multilingual PPC campaigns for lead generation services. Relevance and Carlton International Antibes worked successfully together for 5 years with owners and marketing department happy with their dominant position in search engines, Google, Yandex and Baidhu. Relevance also achieved great press for Carlton – follow the trip here

What our clients say

Providing Invaluable Support and Advice

Carlton International has had a web presence since the development of the Internet, but the technology behind our site has not lent itself to the visibility we would hope to expect after so many years. Relevance Web Marketing has accompanied us and our web developer throughout the process of creating a new, technologically updated web site, providing invaluable support and advice to safeguard the websites future potential and gear it fully for optimisation work in this highly competitive industry.
Philip Weiser - Managing Director, Carlton International

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