Architectural joinery company marketing case study Artichoke


Digital and Traditional Marketing

Artichoke is an industry leader in architectural joinery and luxury bespoke kitchens, blending imaginative design with a deep understanding of period architecture and styles. 

Based in Cheddar, UK, Artichoke is inspired to design and make exquisitely detailed architectural joinery that transforms beautiful houses into extraordinary family homes. 

The incredibly skilled team of joiners create wonderfully liveable, architecturally sympathetic interiors and rooms that will be admired and enjoyed for generations.

The results

SEO, Audience profiling, Content Marketing, Social Media

YOY Web Sessions
YOY Contact Form Submissions
Instagram Profile Impressions
Organic Search Impressions


Artichoke approached Relevance to increase brand visibility, and increase online traffic, followers and leads among UHNW audiences who are emotionally open to ‘creating future heritage’ through time-honoured interior renovations starting from £250k. 


Relevance adopted a collaborative approach between all our departments to attract and retain qualified traffic to deliver the most effective results.
To begin the marketing campaign, our team conducted intelligent audience profiling research leading to understanding their client demographic in extensive detail. This allowed us to curate bespoke strategies guaranteed to produce the best ROI.
Our SEO experts then began an SEO audit to ensure that Artichoke was visible in the SERPs. Following this, our content team crafted highly effective user-centric content for link-building purposes and driving traffic to the Artichoke website.
Hyper-targeted display and social ads further amplified the message to B2B and B2C audiences.
Finally, Relevance provided social media playbooks, tools and training for Artichoke to achieve best practices.

What our clients say

" Its been game changing for the company. "

" We knew that we wanted to target UHNWI but didn’t know how to do it. Relevance are experts in this. I thank my lucky starts that we came across them! Its been game changing for the company.
The team are, without exception, a pleasure to deal with and they really know their stuff! With their support, we’ve been able to really take advantage of digital marketing’s potential to identify and communicate with a niche audience in a cost-effective way. "
Marina Jonas - Marketing Director of Artichoke


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