Absolute World - Relevance Client

Digital Strategy Absolute World Property Developers

Absolute World

The Brief

Founded in 1998, Absolute have grown strategically to become one of Asia’s leading and multi award-winning lifestyle property developer, resorts and hotels operator, and destination club and shared ownership companies.

Absolute offer a seamless range of services in the vacation industry encompassing select resorts and hotels, luxury boutique real estate, a destination club with thousands of members, a booming shared ownership and resale division and a leading lifestyle magazine.

 

Objectives

  • Increase Keyword Positioning

  • Optimise PR Pieces

  • Lead Acquisition

  • Increase Visitors and Contacts in Russian

  • Increase Interaction on Content

  • Increase Conversion Rate by Source

Skills

  • SEO

  • Content Strategy

  • Multilingual SEO

  • Social Media

  • Digital PR

  • UHNWIS

The Solution

Relevance were charged with the Absolute SEO, Google Advertising and social media campaigns. Relevance succeeded in targeting the USA, UK, and world markets, increasing visibility on relevant search engines, as well as increasing new non-branded search traffic, and conversions in the form of contact forms and phone calls. Relevance was also charged with Absolute Russian SEO and digital marketing to target the Russian and ex-soviet markets. Relevance worked directly with the website development team, designers, and in-house marketing, content and PR teams.

The Implementation

absolute construction company digital marketing services

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