209 Mare is a promising fashion start-up based in Monaco. The sophisticated swimwear brand was founded with the mission to elevate beachwear, designing tailored garments for style-conscious individuals to keep them dry and warm.
Today, 209 Mare focuses on creating timeless investment pieces that follow the lifestyle and culture of the understated yet elegant French Riviera during its heyday in the 1970s. Their range now comprises swimwear and leisurewear for both males and females.
As a luxury start-up, Relevance was responsible for bringing 209 Mare to market and getting the brand’s name established globally. The luxury swimwear brand relied on Relevance’s expertise in targeting UHNW and HNW audiences to succeed in a competitive market.
209 Mare required a website and targeted online and offline marketing initiatives, including event planning and PR for the start-up disruptor.
Our branding experts created the brand’s now iconic logo – a dog with a crown – which would be their mark going forward.
Following the website build, Relevance’s SEO specialists optimised the entire site to rank for luxury swimwear. We then supported 209 Mare in their PR and events, introducing them at HNW events at Yachting World with a PR-generating photoshoot on superyacht Sunseeker, arranging a fashion show at Club Vivanova’s Charity Gala, and a PR campaign to introduce their presence at the Miami Yacht show.
Relevance was also responsible for all their social media and online advertising.
Digital Advertising, Content Creation, Website Development, UHNWIS, Defining personas, Funnel Optimisation, SEO
Paid Social, Audience Intelligence, Targeting Strategy, Social Media
Pastor Real Estate
PR, Content Creation, Website Development, Digital PR, Content Strategy
What our clients say
Generate immediate relevant web traffic that we could capitalize on
Our luxury beachwear brand, 209 Mare, hired Relevance Digital Marketing for their superb SEO services in order to establish 209 Mare's online reputation. The services that Rumble and his team provided helped us reach top Google ranking on several keywords as well as generate immediate relevant web traffic that we could capitalize on. The Relevance team also helped to optimize our website's backend in order to optimize it for SEO and to create several relevant landing pages to our site that would help draw further traffic to it. On top of that, Rumble and his team advised us on digital marketing, including running a comprehensive Google AdWords campaign, as well as work hand-in-hand with a reputable PR agency to be able to expand on our marketing activities not just online, but offline as well. On top of all of this Rumble is a fantastic genuine guy with a big heart who it has been a pleasure to work with. He runs a great team at Relevance who go above and beyond on all tasks and provide not only fantastic service and attention to detail, but who also put the client's priorities first. This is a respectable and well-managed team that Rumble can be proud of leading. It has been a pleasure to work with such an impressive digital marketing agency and we look forward to working with Rumble and his team again in the near future!
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