Our Portfolio Case Studies

Work With Us

A Selection of Our Best Work

Are you feeling lucky? We are! Relevance has the chance to work with some of the most amazing brands on the planet. We work our magic by helping brands OWN the digital space, and look and feel absolutely fantastic. We are chosen by luxury brands who need an honest, hardworking specialist agency who not only produces at the top level, but are also there to pick up the phone and have a chat.

Fraser

Brief

Fraser is a leading global full-service superyacht company, specialising in luxury yacht sales, superyacht charter, construction and yacht management. Fraser is way ahead of many of their competitors; they predicted the digital revolution a decade ago and has invested in Relevance ever since.

Fraser sells and charters ultra-high-value goods and services. Fraser needs to target a precise demographic – UHNWIs. Fraser also needs to ensure their brand is more visible than the competition when UHNWIs are searching for their yachts. Fraser, like most luxury brands, requires ongoing consultancy for search, social and advertising. Additionally, they asked Relevance a full-service digital agency to build a cutting-edge website to display their Central Agency Yachts and overlook their digital presence.

The Result

Relevance has been Fraser’s exclusive digital marketing partner for nearly 10 years. Relevance has helped Fraser become the most visible superyacht website on the internet. We have helped the marketing team be on top of all the latest digital marketing news, and their site is 1st for the most important phrases, and in the most important places. We have also made sure they are more visible than the competition.

Relevance has been providing SEO Consultancy services to Fraser for a number of years and have helped get the company to the top positions on many of our key search terms. Rumble is constantly on the look out for ways to improve our rankings or ensure that we stay at the top and he is always full of new ideas, his enthusiasm for this topic is never ending. He is a pleasure to work with and accepts each new challenge we set him with relish.
Lisa Peck - Global Marketing Manager, Fraser

NetJets

Brief

NetJets is the leading private jet aviation company in the World. NetJets Europe alone flew over 46,000 flights (transporting 79,715 passengers) to more than 762 airports in 113 countries. The marketing and public relations for NetJets has to be perfect. The brief was to invite world-renowned journalists to Monaco, and give them a holiday to remember on behalf of NetJets.

The Result

A wonderfully successful trip resulting in NetJets featuring prominently in a number of top-tier publications. Relevance worked as Netjet`s PR agency over several years managing their press trips to Monaco. The Relevance PR team managed all press coverage which included articles in The Economist, Spear’s Wealth Management, Vogue (France), Vogue (USA), Forbes, Luxury Briefing, Boat International, The Daily Mail, Life Magazines (Fish Media).

We worked with Rumble and the team at Relevance during a recent press trip to Monaco Yacht Show. They were fantastic from start to finish - exceptional organisation skills and they were able to secure access to some impressive venues. We wouldn't hesitate to recommend them and would definitely work with them again in the future.
Fay Jennings - PR Manager, NETJETS

Supercar Experiences

Brief

Supercar Experiences rents luxury vehicles in London and in the UK. Supercar Experiences needed a professional SEO & digital marketing company to increase visibility on search engines in order to rent more cars. In a highly competitive market, and with a garage full of Ferraris, Lamborghinis, Aston Martins, and Bentleys, Supercar Experiences needed heightened positions on search to increase relevant website visitors and to increase sales.

The Result

Relevance worked on the SEO for Supercar Experiences. After a full 1st phase SEO campaign creating a full SEO strategy and optimising all the website content, working alongside their website developers to clean the code, Relevance worked on the promotion of the website and the promotion of their website pages. Soon Supercar Experiences were 1st place for Ferrari Hire, Lamborghini rental, supercar hire UK and hundreds of other keyword combos. This led to more targeted visitors, an ROI of 1:53 and supercar hire leads of £53/lead. Soon advertising could be reduced owing to all the relevant organic traffic and increased sales.

When Relevance started, their team in London quickly turned our digital marketing around. SEO has been epic, and PPC highly competitive: I am now getting rental contacts at about £50 a pop. Overall return on investment has reached 1:52 allowing me to really grow out the business and put money into developing the rental fleet. Relevance has also planned and optimised our new global e-commerce platform to keep the business profitable all year round: well chuffed guys - thanks a lot.
Nik Hardwick - CEO, Supercar Experiences

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