Relevance client Worth Avenue Yachts represented the buyer in the successful purchase of the 78.43-metre Eminence yacht last month. Florida yacht broker Glynn Smith, who started his yachting career early in the 90s as a sailing yacht Captain before moving onto large superyachts as a successful charter yacht Captain, introduced the buyer of motor yacht Eminence. The Abeking & Rasmussen yacht had an asking price of €80,000,000 and is the third-longest yacht to be sold so far this year.
What makes motor yacht Eminence special?
On the market for only four and a half months before its sale, superyacht Eminence is an incredible feat of yacht building, built by Abeking & Rasmussen in 2008 and architected inside and out by the British studio Reymond Langton Design. Hosting 16 guests and a crew of up to 24, this elegant vessel leaves her guests in a state of pure bliss, offering panoramic views from the alfresco Jacuzzi, an onboard spa, a private cinema and a whole host of fun water toys. The Eminence yacht also leads the way with performance, with twin Caterpillar 3516 diesel engines giving her a top speed of 16 knots, a cruising speed of 14 knots and a transatlantic range of 6,350 nautical miles at 11.6 knots. She is the largest yacht to have been sold in Worth Avenue Yachts history.
Who are Worth Avenue Yachts?
Worth Avenue Yachts is a full-service yacht broker based in Palm Beach, Florida, with offices in Fort Lauderdale, Seattle, and Monaco. Founded in 2011 by Michael Mahan and Brian Tansey, industry experts who have watched luxury yachting evolve from a niche leisure marketplace to the global phenomena it is today, Worth Avenue Yachts represents a new, innovative type of brokerage. The company brings an entirely new business model to the table – one that pools all the knowledge, contacts, and experience of all of its brokers into a single team. Choosing a boutique brokerage with a team-based approach allows for increased attentiveness towards the client, allowing for a better overall yacht purchase, sale or charter experience.
What drives Worth Avenue Yachts’ success?
The Florida yacht broker credits this fresh model with its ability to ‘get more done’, proving that having more hands working on a project delivers better lead generation, bigger networks, stronger relationships, and increased efficiency. Indeed, figures show that that the dedicated team at Worth Avenue Yachts sells yachts on average nearly three times faster than the competition.
Worth Avenue Yachts also offers a highly experienced brokerage team, bringing years of proven experience to every facet of the brokerage industry.
Relevance’s work with Worth Avenue Yachts is another important factor in its ongoing success. We have been boosting the company’s online visibility from behind the scenes since 2014. Through a custom-tailored strategy combining involves digital advertising, search engine optimisation, consultancy, content creation and placement, digital PR and backlinking and website development, we have consistently exceeded our brief of increasing website visibility, website visitors and contacts coming from the website. We got the team hundreds of individual yacht sale inquiries in 2018, and have provided an SEO lift of around 400% over the last 18 months, transforming as roughly 65% increase in page views.
Laura Yager, Marketing Director at Worth Avenue Yachts states: “It is amazing what Relevance has done for Worth Avenue – from web development to SEO and strategies, it has been a pleasure working with the entire team at Relevance.”