Top 10 Influencers to follow in 2020

On social media, consumers are looking for someone they can trust to guide them through the buying process, especially when browsing luxury products and/or services. Savvy influencers know how to create these meaningful connections by generating emotion, closeness, and confidence. 

Luxury brands traditionally build audience trust and promote the best possible version of themselves by forging more personalised relationships with their customers. And since influencers can cultivate this intimate relationship, all the while inspiring their followers and acting as a link between the follower itself and the brand, an increasing number of exclusive brands are moving towards working with luxury influencers.

With that in mind, we have compiled a list of our top 10 luxury influencers to follow, spanning fashion, travel, lifestyle, and Monaco locals. Prepare to be inspired…

Benefits of becoming partners to luxury influencers

Influencer marketing has now become one of the main digital marketing strategies for reaching a niche audience. When brands find the right influencer partnerships, they can be like gold dust in terms of building brand trust and authority.

Influencers have the ability, though their content, to connect their loyal followers to a brand. If targeted properly, influencer marketing can help increase brand awareness and recognition. Working with influencers can also offer an excellent return on investment as well by generating sales. It is also a great way of creating new sharable content that is enticing and of good quality.

Some 91% of millennials trust online reviews as well as their friends or family, signaling this is a strategy that businesses can’t afford to ignore.

Chiara Ferragni – 18.2M followers –  Luxury Fashion – Milan

Chiara Ferragni is an Italian fashion influencer, blogger, entrepreneur and designer who has collaborated with fashion brands through her social channels and on her blog: The Blonde Salad.

In September 2017, Ferragni was ranked first on the Forbes “Top Fashion Influencers” list. In 2013, Chiara launched her own high-end clothing and accessories brand, The Chiara Ferragni Collection. It is renowned for the unique mix of motifs, prints, glitter and patches, making its products iconic pieces meant to be worn and collected. She has collaborated with numerous luxury fashion brands such as Prada, Dior, Dsquared2 and many more.

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Mexican glow 💖

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Lorna Luxe – 1M followers – Luxury Fashion – London

“Breathe it all in, Luxe it all out”. Lorna Luxe is a British fashion influencer, blogger and entrepreneur who curates her Instagram feed with luxury outfits. She also shares her luxury lifestyle with her audience when travelling across the world to shoot her fashion collections. She has collaborated with numerous luxury fashion brands such as Joseph, Ralph Lauren and many more.

Negin Mirsalehi – 5.7M followers – Luxury Beauty – Amsterdam

Negin Mirsalehi is an influencer, blogger, YouTuber, and entrepreneur. In 2018, she was listed in the Forbes 30 under 30 list, classifying her as one of the leading figures in her industry. She launched her own hair brand, Gisou in 2015, whilst also attending some of the most prestigious haute couture shows. She has partnered with high-end brands such as Valentino, Dolce & Gabbana and APM Monaco, allowing her to create her own jewellery collection.

Do You Travel – 2.7M followers – Luxury Travel – Bali

Jack Morris is known as the world traveller, influencer, YouTuber and professional photographer behind the account Do You Travel. On his accounts, he shares breathtaking pictures of luxury locations and hotels with his audience. He has collaborated with companies such as Visit Abu Dhabi, Chopard, Adobe and much more.

Chelseakauia – 867K followers – Luxury Travel – Hawaii

Chelsea Yamase is a Hawaii-based creative luxury travel influencer. She has visited more than 53 countries in the past 3 years and has documented her journey. She has partnered with luxury brands such as Shangri La, Four Seasons, Land Rover and much more.

Louis Nicolas Darbon – 230K followers – Luxury Lifestyle – Los Angeles

Louis Nicolas Darbon is a french London-based artist and luxury lifestyle influencer. He shares both of his worlds with his audience: his creations but also the luxury lifestyle he cultivates. Besides creating art on canvas, Louis has collaborated with some of the world’s biggest luxury brands campaigns such as Jaeger LeCoultre, Chopard and Bentley.

Jon Olsson – 1M followers – Luxury Lifestyle – Marbella

Jon Olsson is a professional freeskier, luxury influencer, YouTuber and entrepreneur. Living between Monaco and Marbella, he shares his luxury way of living through his Instagram account and YouTube channel.

He is the owner of two fashion brands: DoucheBags and C’est Normal. He documents his exciting lifestyle on YouTube and Instagram where he features luxury yachts, cars, hotels and much more. He has collaborated with brands such as Aston Martin, Leica, LG Mobile and many more.

Jacob – 953K followers – Luxury Lifestyle – London

Jacob Riglin is a luxury lifestyle influencer, YouTuber, photographer, and entrepreneur. Originally from the UK, he has spent the past four years travelling across the world and sharing his top luxury destinations and lifestyle with his audience.  

He has worked with companies such as Mercedes Benz, Visit Abu Dhabi, Audi and many more.

Shiva Safai – 782K followers – Luxury Relevance Locals – Monaco

Shiva Safai is a model, entrepreneur, and influencer based in Monaco. She launched her jewellery collection in 2015. She shares on social her luxury lifestyle but also her entrepreneurial journey. She has worked with luxury brands such as Piaget and many others.

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Mon Rêve

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Tom Claeren – 581K followers – Luxury Lifestyle – Monaco

Tom Claeren is a luxury influencer, entrepreneur, actor and high-end content producer from Monaco. He has been specialising in luxury cars but also in the high-end luxury niche market for the past few years. Evolving in the world of Monaco, he is showcasing through his content, his passion: the elegant way of life. He has worked with brands such as Louis Vuitton, Chopard, Porsche, Bentley and Don Perignon.

At Relevance, we define strategies to help you reach your campaign objectives by connecting you to the right people. Through our database of 500+ ultra niche luxury influencers, we help brands build audience trust and promote the best possible version of the brand to a wider, relevant, high-net-worth follower base. We will help you forge personalised relationships with key luxury influencers when launching campaigns. Get in touch to find out more.