Porche driving during sunset

The Archetype Quiz Discover your archetype

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Brands need to identify an archetype that their brand embodies, that their clients unconsciously (or consciously) desire to experience. Archetypes are essentially story characters that we implicitly learn, and whose symbolic or personal significance evokes emotional reactions in the listener. The power of identifying your brand with one of these archetypes is that your company can continue to evolve and innovate, as long as it sticks to the core archetype that consumers connect with, your consumers will grow along with you. Archetypes are also useful in understanding your clients, who they are, and what motivates them or what their desires are. Take our quiz to find out which archetype you are:

1.Which Harry Potter Character do you most identify with?

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