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Is Google Adwords the best tool to increase Brand Awareness?

  Google and Ipsos MediaCT have recently released the results of their new meta-study on how effective search ads can increase brand awareness. The conclusion,…

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How to Use Keyword Match Types for SEM and SEO

Understanding Google’s keyword matching tool and using it effectively is vital to maximising the potential of any adwords campaign. Here’s our short guide and a…

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