Tag Archives: online marketing

Luxury/UHNW trends, Yachting

Best Marketing for Yacht Companies at Yacht Shows

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As we look forward to the upcoming Cannes, Monaco, and Fort Lauderdale Yacht Shows, Relevance yacht marketing professionals have set out some marketing advice for yachting companies; how to prepare and get the best out of the global presence these yacht shows provide.

The Cannes Monaco Yacht Shows and then FLIBS are back to back and many of the large brokers, shipyards, crew companies, yachting suppliers and service firms will be at all. These yacht shows provide industry leaders with a chance to showcase their successes of the year and new products and services for the new year. Yet, many yacht companies fail to promote and market their brand in advance of the events.

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Digital Trends, General, Relevance News, Yachting

Chamberlain Yachts chooses Relevance to create a new custom designed WordPress website, complete with SEO integration

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Chamberlain Yachts, a yacht brokerage firm that is based in Ft. Lauderdale, have selected Relevance to create a new custom designed WordPress website, complete with SEO Integration.

With shared ethical values to Chamberlain Yachts, Relevance has a proven commitment to delivering success in digital marketing for renowned yacht companies.

The reliable  team at Relevance are looking forward to working with Chamberlain Yachts.

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Digital Trends, Social Media/Influencers

App and Wechat – Digital Marketing Platforms in China

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Relevance continues to share the latest international digital marketing news about social media. China has an emerging digital market in luxury, real estate and many other fields. To promote a business in China, digital marketing professionals can choose to start by creating their own apps or by managing their own official account on the social media platform Wechat (Weixin in Chinese). Following the previous article about Wechat social marketing in China, Relevance presents an analysis of both approaches to promoting a business before offering practical suggestions to business developers.

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Digital Trends

Relevance Top 10 – Latest News

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Welcome to the latest top 10 digital marketing update presented by Relevance. In this month’s issue, we round up ten valuable articles from Moz blog, including topics from new Google data platform and psychological analysis on marketing, to link building and the latest trend: “how old do I look”. Meanwhile, we will continue to share updated information with you about Google Mobilegeddon.

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Relevance News

New Client for Relevance – Interior Design – Callender Howorth

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March 2015 – Relevance is pleased to announce new digital client Callender Howorth.

Callender Howorth has established itself as one of the go-to agencies in high end residential design in the UK, providing an exclusive range of services including architecture, interior design, styling and project managing full renovation projects from its London offices. Now expanding to the French Riviera, Callender Howorth has sought Relevance for their creative SEO and digital marketing services and established network around the Côte d’Azur and Monaco.

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Digital Trends

Moz Top 10 – January

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Join Relevance for the first Moz Top 10 of the year 2015. We take a look at all this month’s top SEO news and blogs, including reviews of 2014 and predictions for the forthcoming calendar year. Expect a broad spectrum of SEO insight covering changes to the Firefox browser, content marketing trends for 2015 and even tips on how to improve title tag CTR by 20%.

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General

Ways to Increase your Conversion Rate and How to Track it

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A conversion is the exact moment when customer and company engage in business. The conversion rate measures successful customer interaction whether that entails making a purchase, downloading an app, making email or telephone contact, or simply filling out a form. All of these actions have value to a business. This is why conversion rates are absolutely crucial to any successful company.

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