Another month passes and we find ourselves already a quarter of the way through the year. In this months SEOmoz blog roundup we look at link building and how important it is to engage with others and not just to exchange links. We also take a look at what Google have been up to recently in organic positioning and analytics. There is also a very interesting article about guest blogging and the strategies you need to put in place to make sure you have a successful blog.
A great piece on how to build links the clever and polite way. Using a three step strategy you can acquire links for your website without having to pay or fight for them. This is a great strategy for people with smaller companies who do not have the budget to spend on links for their website. The three stage strategy is:
Even for companies with a larger budget, this is still a good way to build relationships, increase business and gain links for your website.
2012 is going to see a change in the way people think about link building. We should not see link building as just an exchange of links to better our own websites, but as relationship building exercise. However this will mean establishing some groundwork first.
It is better to have people you engage with through blogs on your website, commenting on Twitter, liking your status on Facebook, rather than casually exchanging links. Relationship building is the next step for SEO in 2012.
Google want home-based businesses to hide their addresses on Google Places. Home-based businesses, e.g businesses that service customers in their place of residence such as an electricians, plumbers or builders will have to remove your businesses address off Google Places, or risk their listing being removed from Google Maps altogether. This will in essence mean that customers will no longer be able to tell, pre phone call, whether a plumber or electrician is locally based.
Understandably many people are concerned over this latest Google development as it could mean that those that need a plumber urgently may not be able to contact a local business quickly enough to avoid unnecessary damages.
Google have been found to be swapping sitelinks (low conversion pages) for main search results (high conversion pages). This could be because of the content of the sites linking to you and the location of the searcher. Unfortunately this could be costing your business conversions.
Some great pointers for those in the industry.
How to filter and display your Google analytic results so clients will be able to understand where their keywords rank.
Google analytics is more than just looking at your ‘page views’ or ‘number of visitors’. This article explains analytics in depth to help you understand your website.
An easy formula where all you have to do is fill in the blanks, and watch the back links and social media traffic roll in.
Guest blogging can be a great way to help build your brand, earn recognition and get some great links to your site. This article explains all you need to know about guest blogging and what you can do to avoid spam and make sure your content is high quality.