Relevance presents its exclusive top 10 latest digital marketing updates and reviews. This edition features an analysis of the significance of Google’s ‘Mobilegeddon’ last week. You can also look forward to advice on using your competitors to your advantage, creating unique original content, reducing bounce rates and making the most of social media.
Checking out the competition is essential in order to stay ahead of the game and keep up to date with the latest marketing strategies. This must-read article explains how you can scrutinise your online competitors and capitalise on their strengths and weaknesses.
James Perrott’s step-by-step guide on how to analyse your competitors’ organic strategies and develop original ideas to boost your website’s ranking.
“Links aren’t valuable because of Google; Google is valuable because of its use of links.” This article provides an insight into the importance of links, not only for SEO and marketing purposes, but also in providing great user experience.
A reflection into the impact of Google’s ‘mobile friendly’ update, often referred to as ‘Mobilegeddon’. Have the consequences been as severe as predicted?
Are you struggling to come up with new original content? Rishi Lakhani provides an in-depth guide on how you can write unique content that will go viral to drive traffic to your website and provide great user experience simultaneously.
When creating an online marketing campaign, calls to action are hugely influential in establishing new leads, increasing your click-through rate and generating conversions. Greg Secrist offers 20 innovative strategies to help you create enticing calls to action.
Find out how to reduce your bounce rates and create a more effective PPC campaign with these 6 must-read tips.
Are customers continuously bouncing from your site? Aurora Bedford explains how to identify your pogo-sticking issues and fix them to avoid wasted clicks and inefficiency.
Despite not being able to directly influence your search engine ranking, social media is a necessity to increase customer engagement, market reach and as a result, improve your SEO. Read this article to find out more!
Is your Facebook ad campaign lacking creativity? 14 of the best young entrepreneurs offer their advice on how to increase your Facebook ad conversion rates, with no additional cost.