In this week’s Relevance run-down of Moz’s top 10, we explore why brands need to prioritise quality content and user experience in 2017. Read on for laser-accurate insights and brand-building information.
As we all know, it’s often the little things that make the biggest difference in e-commerce, which is why it’s so important that you read Kane Jamison’s fascinating article. He suggests that investing a few hours could make a huge impact.
It seems that fake news is everywhere at the moment, but what of its troublesome cousin the ‘fake review’? Greg Gifford has a stark warning for businesses that engage in this shady practice.
As Google moves towards a mobile-first index the rest of us will have to think about what it means for us and our brands. Cindy Krum of Mobile Moxie gives her two cents in this fascinating article. Read on or miss out.
This perceptive article by Aimclear examines Google’s PPC spend to see what the search giant is up to and whether rumours that it disrespects SEO are true. You’ll be surprised what they found.
Google are ramping up their investment in machine learning technology. According to Eric Enge, that means you need to up your investment in quality content. See why in this fact-filled article.
Stop what you’re doing and clear a 20-minute gap in your schedule. This Code as craft article about optimising meta descriptions, H1s and title tags is the most important thing you’ll read today.
Google’s tools are a huge part of our nine to five, and for good reason too. But the more you rely on something, the more you need to analyse it. And that’s exactly what Russ Jones does in his examination of Google’s search console reliability.
Back with another awesome Whiteboard Friday, Rand Fishkin talks to us about the right and wrong way to go about the hiring process. Just a few minutes of your time with this article could save you a fortune. A must-read from the SEO guru.
The all-powerful internet overlord is getting more protective about the content that graces the top of its rankings, as one company found out. See what Brafton discovered and whether it could affect you too.
Moz Pro has all the features you need to nail your SEO. This PCmag article delves deep into the product and explains how you can use it to gain an advantage over your competitors.