Relevance has started work on a project to help a Monaco-based charity – ‘Chances for Children‘ – gain more online presence and draw attention to their cause, especially from much needed donors. The foundation runs an orphanage in Uganda, giving children from the poorest corners of the country a new chance at life. Chances for Children currently looks after 62 children between the ages of 4 and 15 years old. Relevance will be helping on the English digital marketing, PR and social media management.
Overseeing the Chances for Children account is a Google Certified digital account director, Kate Snesareva. Commenting on the new partnership, Kate said: “Relevance offered to volunteer its digital marketing expertise and time towards a cause we really believe in. Every child has a fundamental right to shelter, clothes and food etc. We would like to help the foundation gain online visibility to raise enough funds to keep the orphanage going.”
The goal of the foundation is to support these children in a self-subsistent manner, with the help of a farm built on the premises of the orphanage. To reach this goal the company needs to become more visible online to raise enough funds for their projects.