Following several meetings and conversations between a professional footballer and Relevance Web Marketing – Gillon Hunter was able to tailor make a specific promotional campaign designed to increase exposure for this young athlete.
After playing for the likes of Real Madrid and Monaco, as well as his national team at under 17 and under 20 level, this player is used to exposure. The goal of this campaign is to increase exposure of the athlete and to boost his profile in order to aid his footballing career.
A professional footballer is the latest client to empower the skills of the Relevance team
Following initial optimisation of the players website, Relevance will attend matches and follow activity closely in order to report and promote accordingly.
Using various blogging platforms specific to the football and sports industries, Relevance will syndicate relevant news to the media and increase knowledge of this player and his performances. Social Media will also be used extensively for community building and for syndicating quality content.
This latest contract demonstrates the ever-growing skills set of the Relevance team. Not only able to provide standard SEO and online marketing services, but also able to demonstrate expertise in multiple related areas.
Digital Account Director, Gillon Hunter explained “We mainly work on marketing luxury companies, predominantly in the yachting industry, therefore it’s always a breath of fresh air when a project like this comes along, as it allows us to diversify further and demonstrate that we have the skills and experience in place to ensure more exposure for anyone, any website and any industry. It’s also a nice perk to be able to attend the matches from a sports journalist point of view”.