If you haven’t got your tickets to the YPY Monaco Digital Marketing Event in Monte Carlo tomorrow night this is your final reminder. Relevance Yacht will be taking a full team of digital consultants to the Maison des Associations, Jardin D’Appoline, in Monte Carlo, Monaco to speak to the Young Professionals in Yachting about the importance and the evolution of digital in yacht marketing. The organisers have said the sold-out event has released a few more seats, so RSVP here to make sure you don’t miss out. For YPY members it is free of charge.
Whether you are looking for buyers or owners, captains or crew, suppliers or services for your yachting business, you will probably need to use digital marketing at some point.
The importance of digital marketing has come slowly but surely to the yachting industry; which has traditionally relied on word of mouth, yacht shows, industry magazines… While these forms of marketing are still certainly relevant, more and more people & their entourage are now using computers, tablets and smartphones to find what they want.
Relevance, a Monaco based company, has over a decade’s experience consulting on SEO & digital marketing for all kinds of yachting companies (yacht brokers, charter brokers, shipyards, crew agencies, marinas, service providers)and will provide YPY with their view on how yacht marketing has evolved.
Relevance plan to open up an interactive brainstorm/workshop/forum to solve some pertinent marketing problems in different yachting categories and give YPY members and invitees the chance to brainstorm marketing solutions amongst the YPY community.
Rumble Romagnoli, Head of SEO, Kate Snesareva, Digital Specialist, Muriel Penoty, Public Relations & Social, and Matthew Scott, Content Editor, will be speaking.
Blue i Prod the yacht photography experts in Monaco will be filming the event and will be showing off some of their amazing yachting video’s from 2015.
The SEO & Digital Marketing Seminar & Workshop in Monaco agenda is below:
- WOW Digital Facts
- Where it all started: A Digital Yacht Marketing Timeline
- Digital Marketing: Past, Present, and Future
- SEO & The Google Algorithm in 2016
- Relevance’s Best Methods to Increase Conversions
- Relevance’s 10 Great Digital Marketing Tools
- 5 Amazing ways to Produce Content
- Yachting Photography and Video
- Typical Mistakes and Misconceptions of Digital Marketing
- Workshop/Forum – The Shipyard, The Charter Broker, and the Crew Agency
Contact Relevance if you would like anything else added to the agenda.