The Large Yacht Brokers Association (LYBRA) has entrusted Relevance with the management of all social media for its upcoming event, The Superyacht Show. Find out all about LYBRA, its innovative, customer-centric yacht show and our work to promote it below.
What is the Large Yacht Brokers Association?
The Large Yacht Brokers Association is an alliance for superyacht brokerage companies operating a fleet of Central Agency yachts with an LOA of over 30m. Bringing together the major players in the industry, LYBRA debates current issues faced by superyacht brokers and addresses any concerns or problems.
With members including Fraser, Burgess, Y.CO, YACHTZOO, Edmiston, and Northrop & Johnson, the Large Yacht Brokers Association provides a platform for the largest yacht companies to speak with one voice on issues that affect them. It also seeks to provide one common policy for owners and purchase/charter clients.
The Superyacht Show: a yacht show with a difference
The Superyacht Show will take place from the 8th to 11th of May at Barcelona’s OneOcean Port Vell. The show strives to be the world’s most customer-focused superyacht event, making the experience all about the potential owners.
Its setting in the exceptional private harbour of OneOcean Port Vell, which has recently completed its transformation to a 148-berth facility, makes it one of the ultimate destinations for yachts up to 190 metres. It provides a relaxed and enjoyable space to step onboard some of the world’s best yachts.
With esteemed luxury sponsors ranging from Aston Martin to Bvlgari, it’s sure to be a show like no other. When you’re not busy looking at stunning superyachts, you also have the beautiful, cosmopolitan centre of Barcelona to explore, with the Mediterranean hotspots and islands only a short cruise away.
How Relevance is boosting the event’s visibility
Working across four social channels – Instagram, Twitter, Facebook and LinkedIn – Relevance has been promoting this luxury yacht show since January this year. In our role as digital partner we present all the aspects of The Superyacht Show, from its prime location to the length of quality yachts on display, building up anticipation amongst owners, potential buyers/charters and the superyacht industry as a whole.
To find out more about our work with the Large Yacht Brokers Association or discover how we can help you, contact us today.