Relevance London & Relevance Monaco welcomed NetJets and their invitees last week to Monte Carlo for the Monaco Yacht Show 2016. Relevance hosted NetJets, the World’s leading business aviation authority, acting as their PR on the ground in Monaco, to show Europe the very best of Monaco and an insider’s tour of the most important yachting event of the year. NetJets invited press from leading publications such as Rob Report, Huffington Post, The Economist, Forbes, Spears, Boat International, Frequent Traveller, FAZ, Trajectories, Tages-Anzeiger, Ticono Management, Wall Street Journal & BBC Capital for an action-packed 48 hours PR event in Monte Carlo.
Press Welcomed to Monaco Like Billionaires
Press lived it up like billionaires on private jets, helicopters, michelin-star restaurants, 5-star hotels, superyachts, bars overlooking Monaco, gala dinners, superyacht parties, lunch at the yacht club, luxury limousines, sailing yachts, the Monaco Casino tour, the Prince’s Palace and then the deep freeze cryotherapy.
“The only problem is that I could get used to this lifestyle” Frequent Traveller
Amazing PR Trip Agenda
Day 1: NetJets fly journalists into Nice Airport met by Monacair Helis for transfer into Monaco. Relevance meet Freya and journalists and NetJets in the Blue Gin Bar, Monte Carlo for drinks. Michelin Star Dinner with Marcel Ravin at the Blue Bay then night’s sleep at the Monte Carlo Bay Hotel.
“We have been transported from price jet to helicopter to luxury yacht seemlessly and shown the highlights of the Monaco Yacht Show in absolute luxury” Forbes
Day 2: Breakfast onboard super sailing yacht Nativa with Fraser Yachts with analysis of the super yacht market by Fraser CEO, Raphael, and President Roberto, then on to visit a support vessel, and another sailing yacht Pink Gin, before a tour of the famous Monaco Yacht Club then lunch on the 5th floor overlooking the Yacht Show. After lunch a trip to see Sexy Fish and meet the brilliant Riza Tansu of Tansu Yachts, and on to see the new Flying Yacht from Foiler 41. “Apero” tasting beers at the Monaco Brasserie then dinner at the Hermitage overlooking the Port Hercules.
Day 3: Tour of the Monte Carlo Casino, frozen at -110 degrees (cryotherapy), then a sushi lunch & champagne provided by the Monaco Yacht Show at the Car Deck inspecting the latest Lamborghinis, Bentleys, and the impressive Enigma Yacht. Lots more yachts, submarines, the visit to the Prince’s Castle then the Fraser Yachts Captain’s Gala Dinner at the Yacht Club.