Following Relevance’s successful PR trip to the Monaco Yacht Show, representatives of the company were invited to SKEMA Business School on Monday 21st November to run a workshop for 30 students. Sharing industry insight with students on the ‘Introduction to Public Relations’ undergraduate course, Rumble and Muriel shared their knowledge on a variety of topics – gained from years of experience in the PR and digital industries: these topics included the role of a press officer, press trips, digital PR for SEO, PR conferences, and PR crisis management.
Lanie Goodman PhD, Journalist and member of the SKEMA teaching faculty, said of the workshop: “The Relevance guys were brilliant! I can’t thank them enough. The students were very enthusiastic and really enjoyed every minute of the talk. They seem to get it now–what it’s really like to work in the PR business.”
The Relevance team greatly enjoyed the occasion and enjoyed sharing their knowledge with the young, creative marketers. Muriel Penoty, PR and Social Media Manager at Relevance, said: “The students were keen on talking about how to enhance PR actions through social media, which proves that they relate to what goes with their generation. This was especially interesting for us.”
Rumble Romagnoli, Director of Relevance, added: “Since the successful workshop, we have received many job applications from SKEMA students to work with us in Monaco, which is really refreshing. We are always looking for bright new marketing sparks to join the company and to push it forward.”
In addition to workshops and lectures, Relevance offers students and young professionals the opportunity to gain an insight into the world of digital marketing through the Relevance Digital Academy. The academy enables prospective marketers the opportunity to gain hands-on experience at a successful digital agency.