One half of the business, Alpine Guru provides luxury chalets in the most exclusive ski resorts throughout the European Alps and North America. The standard of the chalets on offer are second to none, which definitely makes promoting them easier. Great marketing only works well if you also have a great product and in this case we are sure that’s the case.
The other half of the Guru empire is focused on summer, beach and sunshine. Villa Guru is the go to place for villas and private islands in Europe’s trendiest spots, as well as destinations further afield. Whether you are looking to party in Ibiza, or chill on the French Riviera, our new client has a high-class selection of properties to choose from which we are delighted to be marketing.
With ambitions to grow, Alpine and Villa Guru is looking to broaden their audience and customer base with the help of Relevance.
I (Gillon Hunter) have been assigned as the Digital Account Director for this project and I am really looking forward to making a start. I lived in the French Alps for almost 4 years and worked in the ski industry throughout that period. I will be sure to use my experience in the mountains as well as my knowledge of working on digital marketing for chalet and villa providers to get the most out of this project for Alpine and Villa Guru.
The goal of this collaboration is to drive more organic traffic to the Alpine Guru and Villa Guru websites. The way we will do this is by first completing a full website audit. Following this we will conduct keyword and competition research, then using our findings we will implement our on-page optimisation work and devise a strategy going forward for continued SEO on both websites.
Link building and content marketing makes up a large part of this project. Thanks to the large collection of travel writers, journalists, travel related websites, online magazines, publications and media in the Relevance network, we are able to create and place high value content. This will increase the number of quality backlinks, mentions and articles related to Alpine Guru and Villa Guru.