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Moz Blog Round-up for August

Relevance Web Marketing rounds up the 10 best articles in last month’s Moz blog.

There are some great posts in this latest edition, ranging from changing user behaviour in search to Google’s new and developing features.

 

 


 

The Future of User Behavior and From Keywords to Contexts: the New Query Model

2 great blogs explain how users search practices are changing as SERPs are increasingly influenced by all kinds of contextual information — the implicit queries.

So what is “implicit query”? Essentially this means all of the other information that the search engine knows about you: in general, at this specific moment in time, about your recent history and any other factors they want to factor in.

Solving the Pogo-Stick Problem
Seeing your website in the top results of a SERP takes a great deal of work but keeping good rankings can also be a big task. One of the major factors which can produce a fall in rankings is visitors to your site immediately clicking their back button to look for a different result.

40+ Tools to Advance Your International SEO Process
This blog post talks about identifying the potential, targeting an international audience, optimising and promoting the websites, earning international popularity, and measuring and achieving benefit.

101 Google Answer Boxes: A Journey into the Knowledge Graph  & The Day the Knowledge Graph Exploded
Knowledge Graph is much more than an addition to search. Google now “thinks” and the little boxes of information which attempt to answer questions are fundamentally changing the nature of organic search results.

So, what will this mean for the future of SEO? This shift will mean the need to optimise entities instead of websites. So it’s time to think about how to make something an entity and how to optimise that entity for visibility in search results.

Amazing Correlation Between Google +1s and Higher Search Rankings
Moz research dicovers that a URL’s number of Google +1s is more highly correlated with search rankings than any other factor except page authority.

Inside In-depth Articles: Dissecting Google’s Latest Feature
“In-depth articles”, Google’s latest feature sits on the left of the screen but is not counted as an organic search result. It’s yet another opportunity for brand visibility. To find out more about this powerful little box, read on, there’s also some handy tips on how to get listed in this new search result.

Giving a Voice to Your Brand
How to design an ongoing conversation with your users through brand storytelling and how this is growing in importance in terms of SEO.

Creating brand stories and presenting them to the right audience in the right place and at the right time, will help us create our unavoidable existence as an online entity, for the future of search marketing this is looking very important.

A Visual Guide to Keyword Targeting and On-Page Optimization
Building a perfectly optimised page under discussion again. As search engines continue to evolve and traffic sources become more diverse, what is “optimal” is constantly changing. Rand Fishkin shares his insights and recommends we focus on:

  • Uniquely valuable content
  • Great user experiences
  • Crawler/bot accessible
  • Keyword-targeted content
  • Built to be shared through social networks
  • Multi-device ready