The latest round up from Relevance Web Marketing of all the best articles in this last month’s SEOmoz blog presented for you to read at your leisure. There seems to have been a general focus on data and analysis but there are also some interesting posts on content creation and live tweeting which make for lighter reading.
An informative post outlining the 3 types of analytics available to marketers and questioning if we all use this data to its maximum potential.
This article provides great insight into the positioning of google adwords adverts and the various combinations that occur with a detailed graphic image.
Google is constantly updating its algorithm and so keeping abrest of these changes is an extremely important part of SEO. Due to the lack of information provided by the search engines it is up to us to test new strategies and share our successes and failures with the SEO community to continue its growth and reputation.
A US focused article on how to use Census data to create an effective SEO campaign for a local area. An interesting read with strategies applicable to other countries with detailed census data.
A mathematicians take on marketing data. It really get’s you thinking about the maths behind the information we use as SEO’s. Don’t worry if maths is something that immediately fills you with fear though as it is all explained in relatively simple terms.
A really useful article which hammers home the importance of creating quality content as well as giving ideas on how to plan a content creation strategy. How relevant is your existing content?
If you don’t already trade internationally on the web you won’t think twice about exploring it in the future after reading this post.
This is an article detailing the pro’s and con’s of the different SEO techniques and short-term versus long-term strategies.
An in depth look at the usefulness of forecasting and how it can improve your ROI.
Is live tweeting for you? What are the do’s and don’ts?