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Luxury Cake Company Takes a Slice of French Online Marketing

A few weeks ago, the two Directors of Votre Gateau flew in to Nice to talk business with Relevance. Over a business lunch in a great restaurant close to Relevance HQ, a strategy for French online marketing was agreed, with the goal of improved sales in the French market for the professional online boutique.

Votre Gateau creates personalised cakes for any occasion and can deliver to wherever you are in France. Gillon Hunter of Relevance said today “It’s a great concept and I think Votre Gateau has a great product which will do well. Our job is to increase exposure for the cakes through a number of cutting edge (no pun intended) online marketing techniques.”

Votre Gateau signs a French online marketing contract with Relevance

As part of this 12 month online marketing campaign, Relevance Web Marketing will be building highly relevant partnerships and increasing the amount of quality back-links pointing to the website. These links will come from various sources including internal blogs, external blogs, social bookmarking, relevant business directories and partner websites. Relevance will also provide social media management, promotion and community building.

The Directors at Votre Gateau realise the importance of employing an SEO company, as outlined in our recent blog post. They understand that improving organic SEO results is a long term goal, which is why Relevance will also focus heavily on driving paid traffic from Google Adwords to generate instant qualified leads.

Votre Gateau will benefit from English project management and French account management. This is ideal for companies who don’t speak the language of the services they are targeting.

Relevance has already carried out the initial keyword research and on-site SEO, and is ready to commence the online marketing campaign, which starts in November. The Relevance team is hoping to be rewarded with a luxury cake or two.

Contact our expert team for more information on online marketing for the French market.