January’s SEOmoz blog roundup brings us reports into criminal activity, tips on how to track traffic in Google analytics and some creative ideas on how to gain links from a reluctant target. All very interesting you’d agree to this SEO company based in France so we thought we’d pass it onto you.
The following are either starting to be recognised as integral parts to SEO or have recently established itself as key to any aspiring SEO orientated company.
1. HTML5 – hailed as the new cleaner and design friendly coding, HTML5 is changing the way sites are designed, used by visitors and crawled by search engines and is much preferred by many SEOers.
2. A/B Testing – find the time to explore just what your landing pages are doing, where they can be improved and what you’re doing right on them.
3. Microformats – If you’re not already think local. As local search marketing is starting to become all the rage global consumers are beginning to pay more attention to the geography of their search results with search engines responding and changing the way they display results.
4. Guest Posting – use quest posting as a way to develop quality link building for your site.
5. CRO – Conversion Rate Optimisation, Make sure you ranking reflects in your conversions, there’s no point being number one in Google but see no conversions, cross check all avenues to see where your being let down. (Not so much breaking news but useful to be reminded all the same).
Yes they are to big two but simply focusing all your efforts on just them leaves hundreds of millions of untapped potential customers by simply omitting a little effort on other social media sites.
Tracking Traffic from Google Places in Google Analytics
Want to see if all these Google ad-ons are actually making the slightest bit of difference to your position in Google rankings?
A look at what makes year over year data just so valuable and how we can best use it to our advantage.
How to fix duplicate content issues.
Mobile phone searches are on an increasingly upward trajectory how can we take this and use it to our advantage? Will phones ever be able to compete with your average PC/Mac in terms of online searches?
To what extent does knowing your SEO help those building a social media campaign and visa versa.
Where did the 100 link limit come from and why should it be followed
Do domains and links mature like fine wine or are they just washed up old has-beens that need replacing over time?
A look at how we can use link data scientifically to assist in our SEO strategies.
A lot of questions answered on the topic of best keyword practise. For instance, if we have a lot of keywords on an individual page should we make another page to cover them all? What should we do with plurals? Synonyms and variations?
Why you should and how you can keep your blog commentating quality controlled. Find out what it can offer and how to work it effectively to your advantage.
Why after you’ve put in so much effort into your META descriptions does Google sometimes just toss them aside? Some useful insight into the world of Google snippets and advice on what we can do to gain back some control.
When is interlinking going to help and when is it going to be a hindrance?
Warning, criminal activity has infiltrated the world of SEO and Google! Of late there seems to have been a huge amount of money being invested in fraudulent sites investing in highly competitive keywords in order to draw customers. Customers are then tricked into purchasing faulty, fake or in some cases non existant products from these sites.
Find a fan site of that is linked to your product or service and you’ll discover a rich source of potential customers, social friends and marketable information.